At LWG Insurance, we’re dedicated to helping our clients navigate the ever-evolving world of insurance. One significant update that’s relevant to many of our customers is the recent name change from Safeco Insurance to Liberty Mutual Insurance. This transition, which officially begins on April 25th, 2026, is designed to streamline operations under a single, strong brand while maintaining the high-quality service you’ve come to expect.
Safeco Insurance was acquired by Liberty Mutual in 2008, and the company has retained the Safeco brand until now. The decision to combine into one brand allows Liberty Mutual to deliver greater value through enhanced marketing, technology, and unified products. Importantly, this is just a name change—your policy details, agent relationship, and overall experience remain unchanged. No action is required on your part, and we’ll keep you updated as needed.
To address common concerns, we’ve incorporated all the Frequently Asked Questions (FAQs) from the official Safeco transition page. Below, we’ve listed each question along with the corresponding answer based on the official guidance provided there and in related announcements.
FAQs About the Safeco to Liberty Mutual Name Change
I heard that my Safeco policy will soon become a Liberty Mutual policy. When will that happen?
The name change is taking place in 2026. Since we’re now in 2026, this transition is currently underway. Specific timing may vary by policy renewal date, but no immediate action is needed from you.
I heard that my Safeco policy will soon become a Liberty Mutual policy. What does this mean for my policy?
This is purely a brand name change. Your policy terms, coverage, and details will remain the same, with no disruptions or alterations beyond the update to Liberty Mutual branding.
Who is Liberty Mutual Insurance?
Liberty Mutual Insurance is a Fortune 100 company and the sixth-largest personal lines insurer in the U.S. It acquired Safeco in 2008 and has been the parent company ever since, offering a wide range of insurance products with a focus on customer service and innovation.
Will my insurance agent change?
No, your relationship with your independent agent (like us at LWG Insurance) will stay the same. We’ll continue to handle your policy and provide personalized support.
Will I need to request a new auto ID card after this change goes into effect?
You won’t need to request one manually. A new ID card with the Liberty Mutual name will be issued automatically at your next policy renewal or as part of the transition process.
Will my rate go up?
The name change itself will not cause your rates to increase. Any rate adjustments would be based on standard factors like your driving record, location, and market conditions, not this branding update.
Will my coverage change?
No, your coverage levels, limits, and deductibles will remain unchanged. This is strictly a name change with no impact on the substance of your policy.
I am in the middle of a claim – what does this mean?
Your ongoing claim will proceed without interruption. The claims process, team, and handling will stay the same, just under the Liberty Mutual name going forward.
What happens when my policy renews?
Your policy will renew normally under the Liberty Mutual brand. All terms, including coverage and pricing (subject to standard reviews), will carry over seamlessly. safeco.com
What steps do I need to take to continue participating in RightTrack after this change occurs?
RightTrack, Safeco’s usage-based discount program, will continue under Liberty Mutual. You may need to update your app or device to reflect the new branding, but detailed instructions will be sent if any action is required. Otherwise, your participation remains active with no changes.
Will this change affect my automatic payments or bill?
No, your billing, automatic payments, and payment methods will continue uninterrupted. You’ll simply see the Liberty Mutual name on future statements.
If you have any additional questions or need help reviewing your policy, feel free to reach out to us at LWG Insurance. We’re here to ensure this transition is smooth for you and to explore how Liberty Mutual’s expanded offerings might benefit your coverage needs. Stay protected!